Features & Benefits

Toucan Alicanto represents one of the most powerful ecommerce systems and services on the market. Here are just some of the marketing features...

Toucan Alicanto's Extra Marketing Features include:

• Special offer coupons represent some of the most powerful functionality in Alicanto - these can be created and sent or emailed to customers via your email marketing system.
• Vouchers can be specified to be a % off or a £ amount off.
• Vouchers can be time limited ("order by 30th June...") or limited by number of uses ("The first 100 people who..."). You also can limit the number of uses by each customer (usually 1)
• The coupon code can be the same for all subjects for a limited period (e.g. thus facilitating printing on a promotional item or in an advert). Thus a coupon code can be shared with/forwarded to and used by friends of the customer (this can be part of your marketing plan).
• Alternatively, the code can be manually created for special customers, thus facilitating very special promotions, rewards for high spending customers, prizes etc. Normally such a voucher code would be emailed to a customer.
• The above vouchers can be set up to apply to the whole store, any category and subcategories, any single category or any product. "Order anything from our Brand X range..."
• Special Offers can be configured as follows for an unlimited time or for limited periods for specific products this allowing Upselling.
  Special price = new price or a % off. This allows configuration of following types of offer:
  "Spend £20, get £5 off" or "Spend £20, get 25% off".
• All Special Offer products display Old & Offer price so customer can see what they're saving.
  
  Other marketing features include...
• Powerful Amazon-like related products display:
  "If you like this, we think you'll also like..."
• These cross-links are manually chosen in the back office.
• Powerful Amazon-like – bought products' display:
  "People who bought this also bought..."
• These items are automatically shown in the product info screen based on sales history of the product; no configuration or maintenance is necessary.
• Mailing list – Customer email list can dynamically link to our email marketing system, WorldReach. (additional configuration is necessary).
• Bestsellers Lists - the system auto-creates a top 10 bestsellers list based on sales:
  a) Top 10 products store wide – auto created and shown on the Home page.
  b) Top 10 products in any category – auto created and shown in that category's page.
• Single special offers (see above): display and rotate on Home page so Home page constantly changes.
• Send to a Friend: Customer can easily Email/Forward product details to a friend.
• Customer Product Reviews & Ratings – these are submitted by customers and automatically shown in the store. The merchant can easily review, edit, amend or delete these.